Oh, Roger Ebert. All is forgiven about that whole 'video games can never be art' assertion.
Seriously, no matter whether you agree or disagree with him, the man really understands the blogform's unique mixture of editorial opinion-column and public forum (and who else with as half as many comments takes the time to respond and debate to and with so many of them?)
http://blogs.suntimes.com/ebert/2010/08/ten_things_i_know_about_the_mo.html
But on the other hand, if you're facing an irrational, artificial controversy, is it better to speak out, or ignore it, when speaking out forces you to further publicise the issue, and even use the controversialists' own ingenious rhetoric, words that have been politically and emotionally tainted?
In fact, I'm just going to abbreviate it. This 'GZM' phrase is a horrid little meme. Death to it.