Shade no.1 is a really nice light to medium bronzer with slight shimmer through it. Although I don't like to wear shimmery bronzers during the day, however they can really work wonders if you use them lightly on specific areas of your face for a more radiant, luminous effect. The great thing about this bronzer is that it's sheer so it can be built up as desired. It gives a really satiny glow to the face when use on the cheekbones, temples and around the forehead. As long as you use a good mattifying powder to set your foundation, you can avoid the overly shimmery look. It doesn't look orange due to the more reddish/brown tones in it and it doesn't streak either. As you can see from the swatch below, the product applies very smooth on the skin...
The swatch looks quite shimmery but bear in mind that I had to apply it more thickly to get the colour to show up on camera. Because this bronzer is sheer, it doesn't look shimmery or glittery on the skin, it just looks really glowy. I think this bronzer would be really good for girls with fair skin as well as it easier to get a natural look with it. I think this is down to the fact that the product has no orangey tones in it whatsoever and the golden glow you get is just divine, like an ethereal glow. I personally wouldn't use this bronzer as an all over colour on my face as I think it would be too much, but it looks gorgeous when you apply it on your cheekbones,temples and forehead (applying it in the shade of the number 3 on the side of your face, if that makes sense). The only downside to this product is that it's a bit more expensive than your average bronzer, but I can report that I think it's worth it. It's a luxe product that looks and feels expensive and when I have a special occasion, it's product like this that make me feel just that bit more glamourous. Love it!