Tuesday, April 12, 2011

Haerfest ( gents fashion )



How many overwrought, overpriced status bags does the world really need? Let’s face it, bells and whistles are overrated, at the end of the day what want (and need) is a bag that is well constructed, functional and unique. This is where brothers Tim & Dan Joo come in with their sleek new line HAERFEST. Starting off with the essentials: a backpack, a bucket bag, a shoulder sack & duffel, compose the f/w collection, they set out to perfect the urban carryall by using quality materials and focusing on craftsmanship. The brand’s tagline “deceptively simple modern classics” is an appropriate description and given the exquisite pieces the duo has produced thus far we can’t wait to see what the future holds. I know I wouldn’t mind seeing these pieces on a few more arms this season.

text
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