Horvat Frank's photographs ( history of fashion )

Peering out from between an organic swathe of organza and a milliner's cascade of petals, the model seems to float on a backround of racegoers. Male and female, black and white this 1958 shot for jardin des modes is an exercise in contrast.

Frank Horvat was seminal for fashion photography, using natural make up and pastoral backdrops rather than the revailing mood of urban formality.

He was a photojournalist and his first cover for magazine appeared in 1951 for  Italian Epoca.

This experience has benefited his fashion work iving a broad quality to technically adept images that catch the eye.

Paris, 1958 – Givenchy Hat (version C) at Longchamp horse track

Paris, Sortie de Metro, pou les Jardin des Modes, 1959

A 1958 ad for Chantelle

L'officiel 1985

 Harper's Bazaar (1961-67)

1959

 Paris 1956

Rome Collections A (with Spaghetti) for Harper's Bazaar,1962

 

Judy Dent, 1961

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The photos on this blog are sourced in various sites from the internet (apart from the ones taken by me). Original source is always mentioned. If you feel your photorights have been violated or they have been presented in a negative way, please send me mail. I´ll remove them from my blog immediately.

Thank you